Missed & after-hours calls
A shipper calls at 7:45 pm with a reefer load for tomorrow. Your desk is closed or on another line. Voicemail, and they call the next broker on the list.
For freight brokerages · built in Houston
Stop losing loads to the broker who picked up first. Get an AI freight desk that answers every shipper call and quote request in under a minute.
We install it for freight brokerages. It answers after-hours and overflow calls, texts and web requests, captures the load details, drafts the quote for your rep to approve, follows up on every open quote, and keeps check calls and carrier onboarding moving, all inside the inbox and TMS you already use.
4½-min walkthrough
Video coming soon
How the AI freight desk answers shippers and chases open quotes, in about 4½ minutes
- Works with your phones, inbox and TMS
- Your reps approve every rate
- Houston, TX · audits nationwide
Where brokerages leak loads
Before you hire another rep, check the shipper calls that went to voicemail.
Often the problem isn't a lack of shippers. It's the gap between “I need a truck” and a quote in their inbox, and a second gap between “quote sent” and “load covered.”
Slow quotes
The request sits in a shared inbox while reps are on the phone. Then someone re-types lane, dates, equipment and weight into the TMS, and the rate goes out after someone else's.
Quotes nobody follows up
The quote goes out and nobody checks back the next morning. Spot freight goes to the broker who followed up.
Ops work eating sales time
Check calls, appointment confirmations, POD chase and carrier packets pull your best people off the phone all day.
100×
In a widely cited study of web leads, the odds of reaching a lead were about 100 times higher when the first call came within 5 minutes than at 30 minutes. (Cross-industry, not freight-specific.)
Oldroyd / InsideSales.com, Lead Response Management Study, 2007.4.3M
TEUs moved through Port Houston in 2025, a record year, with about 2.5 million trucks served at its terminals. Houston is also home base for 402 active freight brokers.
Port Houston, Jan 30, 2026; broker count from FMCSA data via GrowTrucking.The rep who'd answer the call is the same rep covering the last load. That's not a people problem. It's a gap a system should cover.
See it work
A missed shipper call at 7:48 pm, quoted by 8:06.
Here's what the AI freight desk does with a missed call, and what the owner sees the next morning. Everything below is a demo with sample data: a fictional brokerage, fictional shippers, sample rates, no real results.
Demo · sample dataFictional brokerage “Bayport Freight Partners”
BF
Bayport Freight PartnersText · AI freight desk replying as your brokerage
Missed call · (281) 555-0172 · 7:48:10 PM · after hours
Hi, this is Bayport Freight. Sorry we missed your call! Are you looking for a quote? Send me the lane and pickup date and I'll get it to our night rep right now.
yes need a reefer houston to dallas, pick up tmrw 6am. 38k lbs produce
Got it: Houston, TX → Dallas, TX, reefer, 38,000 lbs produce, pickup tomorrow 6:00 AM. What temp should it run, and what's the delivery appointment?
34 degrees. deliver by 2pm
Thanks, Lauren. Marcus on our night desk has your load and will text the rate shortly.
Load built in TMS · quote draft sent to Marcus for approval
Marcus here. All-in rate for tomorrow: $1,150, reefer at 34°F, pickup 6:00 AM, deliver by 2:00 PM. Want me to lock it in?
Next day · 8:30 AM · automatic follow-up
Morning Lauren, still need the Dallas reefer covered? I can lock it in now.
yes book it
✓ Tender accepted · handed to Marcus to cover · rate con to follow
Sample text thread. It shows a text-back 22 seconds after a missed after-hours call, the load details collected, a quote drafted in the TMS and approved by a person before it was sent, and an automatic next-morning follow-up.
Demo · sample dataWhat the owner sees the next morning
Today on the freight deskSample data · not a real brokerage
Median first response28 sec
Requests with no response0
Open quotes w/ follow-up set14 / 14
| Shipper | Status | Owner |
|---|---|---|
| Lauren K. | Tender accepted · HOU→DAL reefer | Marcus |
| Sample shipper · plastics | Quote draft · waiting on rep | Dana |
| R. Ortiz | Follow-up #2 · today 10:00 | AI desk |
| Load 40218 | Driver ETA 1:40 PM · shipper updated | AI desk |
| Load 40225 | Receiver appt confirmed · Thu 7:00 | AI desk |
| New carrier (sample) | Needs a person · remit-to change | Owner |
Sample dashboard. Every request has one owner and a next step. Rates outside your rules, carrier booking and any payment or remit-to change are flagged for a person.
- Answers in your brokerage's name, collects lane, dates, equipment, weight and commodity.
- Drafts the quote from your rules; your rep approves it before it goes out.
- Follows up on every open quote until the shipper says yes or no.
How it works
From “I need a truck” to a covered load.
We connect to the phones, inbox and TMS you already use. Your reps keep selling and covering, and stop losing the calls and quotes that come in while they're busy.
Pick up every request
Missed and after-hours calls get picked up or texted back, and quote emails and web requests get a response in your brokerage's name within a minute, day or night.
Capture & draft the quote
It collects lane, dates, equipment, weight, commodity and accessorials, builds the load in your TMS and drafts the rate from your rules for a rep to approve.
Follow up until it's decided
Every open quote gets a next-morning follow-up and more after that, until the shipper books it or says no. No quote sits untouched.
Handle the routine ops
Check-call texts to drivers, shipper status updates, appointment confirmations and collecting carrier packets, so reps aren't buried in busywork.
A person is always one step away. The AI never sets a rate outside your rules, never books a carrier on its own and never changes payment or remit-to details. Problem loads, claims, negotiations and anything unclear go straight to the rep you choose, with the full conversation attached.
The free Quote-Leak Audit
30 minutes. We find where your shipper calls and quotes are leaking.
A screen-share with Habiel. Have your call log and TMS handy. We'll look at real examples together, and you share only what you want to.
- The first 15 minutes. What happens after a shipper calls, emails, fills out your form or answers a load-board post, including nights and weekends.
- Missed calls & quote speed. A spot-check of last week: calls missed, and how long requests waited for a rate.
- Open quotes. Who follows up, when, and what happened to the ones nobody touched.
- Ops time. Check calls, appointments and carrier onboarding, and what can be automated safely.
You leave with a one-page quote-leak map and the first fix we'd make. It's yours to keep whether we work together or not.
Get my free Quote-Leak AuditA good fit if you…
- Own or run a freight brokerage or broker agent office
- Get shipper demand by phone, email, web form or load boards
- Have reps who sell and run ops, and not enough hands for nights and follow-up
- Use a TMS like McLeod, Aljex, Revenova, Tai, Turvo or Rose Rocket (or are ready to)
Not a fit if you…
- Want an AI that sets rates or books carriers with no person involved
- Need cold outreach or lead lists (we work the demand you already get)
- Want a new TMS or load board (we work with yours)
- Have no inbound shipper demand yet
Why I built this
“I'm not going to pretend I ran a freight desk. I came up in sales as an in-home closer, and I learned the hard way that deals are won or lost in the follow-up. Here in Houston there's no shortage of freight. What brokers run short on is hands at 7:45 pm and time to chase every quote. GUIA AI covers that gap, and the rates and carrier calls stay with your people.”
Habiel Eguia · Founder, GUIA AI · Houston, TX
GUIA is pronounced “GEE-ah,” from guía, Spanish for guide.
Questions brokers ask
The short answers.
What exactly is included, and what isn't?
The first phase covers picking up or texting back missed and after-hours shipper calls, instant responses to quote emails and web requests, capturing load details, drafting quotes in your TMS for approval, and quote follow-up. Check-call, appointment and carrier-onboarding automation can be added. It doesn't include lead lists, cold outreach, a TMS or a load board.
Will the AI quote rates on its own?
Not unless you want it to. By default it drafts the rate from your rules and a rep approves it before it goes out. If you choose, you can let it auto-quote specific lanes inside limits you set. Anything outside those rules goes to a person.
What about fraud and double brokering?
The AI never changes payment or remit-to details, never books a carrier by itself and never approves a new carrier. For onboarding it collects documents and runs the checks you choose, and a person makes the call. Any request to change payment details is flagged for a human.
Does it work with my TMS and phones?
Usually, yes. We work with common TMS platforms like McLeod, Aljex, Revenova, Tai, Turvo and Rose Rocket, plus Outlook or Gmail and most phone systems through call forwarding. Some take extra work or a workaround. We'll confirm what's possible for your setup on the audit, before you commit to anything.
Will shippers know it's AI?
It writes and speaks in your brokerage's name and tone, keeps messages short, and hands off to a rep the moment a shipper wants a person. You approve sample conversations before launch and can read every conversation afterward. We'll help you decide how to disclose it.
Will it replace my reps?
It takes the repetitive part: first responses at any hour, data entry for quotes, follow-ups and routine check calls. Your reps keep the relationships, the negotiating and the covering. How you staff around it is your call.
What does it cost?
It depends on scope: your phone setup, inbox, TMS, number of reps and load volume, and which follow-ups you want. We don't quote before we've seen your setup. After the audit you get a written scope with clear pricing.
What do I need to provide?
Access to your phone forwarding, quote inbox and TMS; your rate rules and preferred lanes; and one rep to approve quotes and take hand-offs. We build it, test it with fake shippers, and you approve it before it talks to a real one.
Find out where your brokerage is leaking loads.
Free, 30 minutes, and you keep the quote-leak map either way.
Get my free Quote-Leak Audit